Fastest-growing brand in the athletic gear category; unlike the world’s largest brands, its history is far shorter. It was only established in 1996. The brand’s popularity grew both from their cooperation with superior athletes, like the NBA player Stephen Curry, but also with successful artists such as Misty Copeland and prima ballerina of the American Ballet and top model Gisele Bündchen.
Under Armor’s mission is to make athletes superior, to inspire them with products that they never knew they needed and which they cannot live without. Under Armor creates togetherness and reinforces team spirit, celebrating every victory.
Quality, comfort of the equipment and authentic design are principles that Under Armour has adhered to since the very foundation; the company was founded by Kevin Planck, captain of the Maryland football club.
Under Armour is primarily intended for professional athletes, but also those who are just beginning, but are ready to join the game and give it their all. Equal opportunities for all, team spirit, readiness to accept differences but also advocating sustainable development: these are the values that the brand supports.